Advertising And Its Effects On Society - 844 Words

Medoff and Kaye, described newspaper ads, televisions commercials, billboards, coffee mugs imprinted with a logo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very nature but because of its content, its negative influences on society, and the types of products it promotes (2011, p. 152). Critics of advertising scream for relief from the over commercialized world that it creates explained Medoff and Kaye (2011, p.152). This chapter revealed arguments made by critics concerning advertising. For one, critics suggest that advertising encourages greed or materialism (Advertising, 2011, p.153). Moreover, Medoff and Kaye explain how critics claim that people purchase things they really do not need, but merely for the sake of acquiring goods (2011, p. 153). This I have observed through some of my friends and family members. Often they remain in competition to see who could be the first to get the next newest smart phone or the bigger flat screen television. While there is nothing wrong with the current smart phone or flat screen television,Show MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how d o the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreAdvertising And Its Effects On Society1167 Words   |  5 PagesCome To Advertising has found ways to be subtle about how they go about demeaning and dehumanizing different genders, races, ages, ethnicities, cultures, and sexual orientations. Society would like to believe that advertising has improved from the days of showing women’s place in the kitchen and only having light skinned models but now advertising companies have just become sneakier and wittier about the way they portray people and the worst part is that society encourages it. Society, as a wholeRead MoreThe Effect Of Advertising On Society1911 Words   |  8 Pagespromotions as they see it as an essential tool in an increasingly capitalistic free market to fuel economic growth. Unfortunately, the surge of unchecked advertising has lead to some adverse effects on societies whether they be moral or ethical in nature. The SAFRA gym advertisement, is an impeccable example of the adverse effects of advertising in today’s society. The advertisement depicts a lean woman who is wear ing purple tank top and tight black leggings working out uncomfortably, as two men watched herRead MoreAdvertising And Its Effect On Society1442 Words   |  6 Pagesproduct. Although sometimes advertising can be quite annoying, it can also help in persuading you to buy a product or service. You may be looking for a specific product for a specific purpose or maybe you have heard of a product simply through its exemplary advertising. There are different viewpoints to advertising and many different ways that it appeals and relates to us as individuals and as a society. Today, in order for the advertisements to stay true to their advertising, there has been a set ofRead MoreThe Effects Of Advertising On The Society936 Words   |  4 Pagesmarket; conversely competition can go too far or form into something entirely different. In addition, some companies will do anything to boost sales even if that means sacrificing common etiquette or logic to the masses and against their rivals. Adv ertising is always evolving and adapting, and for now companies and their advertisers through their advertisements are appearing more cynical and critical by the day. Competition has been a motivating force since man was created. It is a driving pressureRead MoreEssay on The Effects of Advertising on Society 1585 Words   |  7 PagesIn a society where malls have replaced parks, churches and community gatherings, many people no longer take time to meet their neighbors; people move frequently as though cities are products to be tried, like differing brands of shampoo. These unfortunate occurrences can be the result of many causes, one of them being advertising. Advertising is designed to foster a desire to purchase goods and services, yet it is much deeper than that—advertising is a system of effective manipulation that twistsRead More The Effects Of Advertising On Society Essay573 Words   |  3 Pages The Effects of Advertising on Society nbsp;nbsp;nbsp;nbsp;nbsp;Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will bring about the achievement of a particular (usuallyRead MoreNegative Effects Of Advertising On Society713 Words   |  3 PagesSociety is constantly being exposed to loads of information through advertisements, but not many people stop to think of the effects of such exposure. Consumer’s lack of regard for the information thrown at them is a gateway for shady corporations to poison innocent minds. Society has an unknown poison- advertisement. Massive corporations get away with influencing the minds of unsuspecting masses by merely stating that advertisements from their company simply inform the public. Advertising can haveRead MoreThe Effects Of Advertising On Our Society1504 Words   |  7 Pagesunrealistic ideology of body perfection. This kind of product pushing comes with many different side effects that we as a consumer, might not realize. It is so detrimental that it becomes imbedded in your subconscious. Technology has made it to the point where it’s hard to tell what is real and fake. Advertising has created a pandemic in the way we view the body image of ourselves and the opposite sex in society. The â€Å"perfect† image is damaging to people causing an alarming growth in the form of psychologicalRead MorePhotography in Advertising and Its Effects on Society3789 Words   |  16 Pagesfocused on documenting dying traditions, practices, and ways of life. In 1874, the Society for Photographing the Relics of Old London was founded. In 1897 the National Photographic Record Association was founded by Sir Benjamin Stone with the aim of documenting dying rural ceremonies and traditional festivals in England.(McQuire 125) Even as early as 1855, Sir Fredrick Pollock, in a speech to the Photographic Society of London stressed the importance of the camera in its role to forever preserve

A Clean, Well-Lighted Place Free Essays

Through his work entitled â€Å"A Clean, Well-Lighted Place,† Hemingway tries to demonstrate how people have different opinions regarding aging and experience, and he does this through the eyes of the two waiters and an old man. Today, a large percentage of people assume things about other individuals they do not know based only on how they look. Hemingway seems to hold the hand of the reader as he expresses why people should have an open mind and make an attempt to look through the eyes of each person because there is so much more to know than just by looking at a person’s physical appearance. We will write a custom essay sample on A Clean, Well-Lighted Place or any similar topic only for you Order Now At the start of our lives when we are not yet fully aware of the things happening in our surroundings, everything seems to be beautiful and innocent. However, by the time we get older, we realize that things are not as easy as they once seemed. Along with the joys and happiness we experience, there is also pain, sadness, and loneliness. This short story is about an old man who sits in a bar a few times a week. He preferred this particular club from the others because it is clean and has a calm ambiance, which relaxes him. He drinks away until two o’clock in the morning and is the last person to leave the bar. On the side are two waiters who serve the old man. One is a young man while the other is a middle-aged waiter. While serving the old man, these two waiters converse and argue about the old man and it is evident that they see the old man in different perspectives due to their age difference. In the beginning of the story, an old, deaf man was described and how he was enjoying the bar and getting drunk almost every night. He feels comfortable in the bar because it is calm, clean, well-lighted, and quiet unlike the other bars in the area. He stays here until the wee hours of the morning and it can be seen that he does not fit well into the society at the time because he is well over his time already. It was mentioned that â€Å"last week, he tried to commit suicide† (Kennedy Gioia 148). This gives the reader the impression that the man was in despair even though he is well-endowed in terms of financial resources. The young waiter was in a rush to close the bar an hour earlier because there was only one customer, the old man, who was present at that time. The young waiter also wanted to go home early because his wife was waiting for him at home. It is shown that he disrespects the old man by throwing the old man out of the bar insisting that they were already closing. The younger waiter seems to be flat and static. He is somewhat intolerant and self-centered for he has his own social life and does not depend on the bar to seek refuge. He does not understand what the old man was feeling and why he spends his time in the bar drinking the night away. The fact that he is young and has very limited experience in life contributes to this attitude. He has no idea that the old man has spent his life and believes that he has no use to anyone because of his age, which is why he tried to commit suicide. He is lonely and loneliness is very hard to cure, especially when people around you do not understand what you are going through, just like the old man in the story. The young waiter also sees the loneliness and despair of the old man as largely a fault of his own because the old man chooses to see the darkness instead of the light. The young man feels that the old man dwells in his misery too much and that there are better things to do than sit inside a bar and drink. He yelled at the old man saying â€Å"you should have killed yourself last week† (Kennedy Gioia 148). He treats the old man like an obstacle as if the old man was slowing down the young man’s life. The older waiter, on the other hand, shows a different attitude towards the situation, and this might be because of his age. He is more sensitive to the old man because he knows what it is like to be old and lonely. This waiter says â€Å"I am one of those who like to stay late at the cafe with all those who do not want to go to bed† (Kennedy Gioia 150). He knows what it is like to go home at night without anything or anyone to expect and how it is better to spend the night in a bar instead of experiencing the loneliness that the night can bring. He knows that the bar is a very nice and clean place for people at night, especially the older ones. He says â€Å"each night, I am reluctant to close up because there may be someone who needs the cafe† (Kennedy Gioia 150). He is not only referring to the old man but to himself as well. Personally, I think that this is why he most likely works at the bar at night himself. Just like the old man, he does not want to be alone at night. He is becoming older as time goes on and he also has an insomnia, which makes it hard for him to sleep at night. How to cite A Clean, Well-Lighted Place, Papers

Schizophrenia And Frankenstein Essays - Frankenstein, Romanticism

Schizophrenia And Frankenstein In a psychoanalytic view of Mary Shelley's Frankenstein, Robert Walton develops, during a ?dreadfully severe? trip through the Arctic, a type of schizophrenia; this mental condition enables him to create a seemingly physical being representing each his superego and his id (9). In his mind, Walton creates Victor as his very own superego and the monster as his id. The superego and the id battle throughout the story to produce the final result: Walton, the ego. Many of the qualities Walton develops during his trip are symptoms of schizophrenia. His letters exude an aura of depression, loneliness, In his second letter, Walton emphasizes an obsession with his aspiration to lose his loneliness. He ?desires the company of a man who could sympathize with [him]? (Shelley 7). According to Merrell Dow, Preoccupations?are fixed ideas, not necessarily false (like delusions) but overvalued. They take on extraordinary importance and take up an ordinate amount of thought time. One idea often returns and returns?Characteristically, the worry grows and becomes unrealistic (par 16). Walton reiterates his loneliness; even though he is surrounded by people on his ship, he ?[has] no friend? (Shelley 7-8). Contributing to this feeling of isolation, Walton uses a tone of depression in his letters, a recurring feeling he experiences. He hints in nearly every letter clues indicating his fear of death. He wants his sister to ?remember [him] with affection; should [she] never hear from [him] again? (Shelley 10). By constantly mentioning the possibility of his own death in his letters, Shelley stresses Walton's overvalued worry of dying. Walton longs to see his sister; his mental condition leads him to even consider himself abandoned. Walton admits that success during this mission will lead to ?many, many months, perhaps years? before they would meet again; however, failure results in either quick departure for home, or death (Shelley 6). Whether he succeeds or fails, he will have negative results. These constant recurrences emphasize the validity of his mental illness. A s he develops the mental disease, Walton creates a world that makes sense in his mind, and his mind alone; he ?[lives] in a Paradise of [his] own creation? with characters whom spawn from his own psyche (Shelley 5). Once schizophrenia becomes severe, Walton develops two seemingly real characters in his imagination. Walton's mental condition and obsessive longing for someone to connect with leads him to separate himself mentally from his superego and id. In Walton's mind, Shelley introduces the monster, Walton's id, as his first mental creation; when something is first born, its natural inclinations coincide with the primitive and self-concerning, yet natural, inclinations exhibited by an id. For this reason, Shelley introduces the monster as the first character of Walton's mental creation. Walton only sees this id from far away at first, and in his mind, this structure has yet to solidify enough to be active and influential in his life. The monster becomes more active as Walton's condition enhances into a state of complete separation between his id and superego and development of the monster and Victor. His second mental creation, superego Victor, holds the qualities that Walton feels that he should possess himself. Victor holds morality very vital during his contact with Walton; he refuses to board the ship when found, even in his state of near death, until he knows the ship has good intentions on its mission. A pure superego could never expose itself to any being with a wicked purpose. Walton personally takes care of Victor; in reality, he must care for him because he does not really exist physically to the other shipmates. Walton claims that Victor intrigues the other shipmates, but actually, the sides of himself that Walton express due to his disorder intrigue the men. He believes the men aboard the ship adore Victor in the same respect as he adores Victor; of course, he would believe this--no one could dislike such a noble heart. Walton loves Victor; he fills the void that Walton longs to have filled. This superego side of his own persona, Walton believes of Victor, ?is so cult ivated? (Shelley 16). ?[Victor's] constant and deep grief fills [Walton] with sympathy and compassion,? and Walton finally feels as if he belongs to

Temperance Movement and Prohibition Timeline

Temperance Movement and Prohibition Timeline The 19th and early 20th century saw considerable organizing for temperance or prohibition.   Temperance usually refers to seeking to inspire individuals to moderate liquor use or abstain from drinking liquor. Prohibition usually refers to making it illegal to manufacture or sell alcohol. The Effects on Families   The effects of drunkenness on families―in a society in which women had limited rights to divorce or custody, or even to control their own earnings―and the growing evidence of medical effects of alcohol, prompted efforts to convince individuals to take the pledge to abstain from alcohol, and then to persuade states, localities and eventually the nation to prohibit the manufacture and sale of alcohol. Some religious groups, notably the Methodists, believed that drinking liquor was sinful. The Progressive Movement By the early 20th century, the liquor industry, like other industries, had extended its control. In many cities, saloons and taverns were controlled or owned by liquor companies. The growing presence of women in the political sphere was accompanied by and reinforced by the belief that women had a special role in preserving families and health and thus to work to end liquor consumption, manufacture and sale. The Progressive movement often took the side of temperance and prohibition. The 18th Amendment   In 1918 and 1919, the federal government passed the 18th Amendment to the U.S. Constitution, making manufacture, transportation, and sale of intoxicating liquors illegal under its power to regulate interstate commerce.   The proposal became the Eighteenth Amendment in 1919 and took effect in 1920.  It was the First Amendment to include a time limit for ratification, though it was quickly ratified by 46 of the 48 states. Decriminalizing the Liquor Industry   It was soon clear that criminalizing liquor had increased the power of organized crime and the corruption of law enforcement, and that consumption of liquor continued.   By the early 1930s, public sentiment was on the side of decriminalizing the liquor industry, and in 1933, the 21st Amendment overturned the 18th and prohibition ended. Some states continued to permit a local option for prohibition or to control liquor statewide. The following timeline shows the chronology of some of the major events in the movement to convince individuals to abstain from liquor and the movement to prohibit commerce in liquor. Timeline Year Event 1773 John Wesley, the founder of Methodism, preached that drinking alcohol was sinful. 1813 Connecticut Society for the Reformation of Morals founded. 1813 Massachusetts Society for the Suppression of Intemperance founded. 1820s The consumption of alcohol in the U.S. was 7 gallons per capita per year. 1826 Boston area ministers founded the American Temperance Society (ATS). 1831 American Temperance Society had 2,220 local chapters and 170,000 members. 1833 American Temperance Union (ATU) founded, merging two existing national temperance organizations. 1834 American Temperance Society had 5,000 local chapters and 1 million members. 1838 Massachusetts prohibited the sale of alcohol in amounts less than 15 gallons. 1839 September 28: Frances Willard born. 1840 Consumption of alcohol in the U.S. had been lowered to 3 gallons of alcohol per year per capita. 1840 Massachusetts repealed its 1838 prohibition law but permitted local option. 1840 Washington Temperance Society founded in Baltimore on April 2, named for the first U.S. president. Its members were reformed heavy drinkers from the working class who took the pledge to abstain from alcohol, and the movement to establish local Washington Temperance Societies was called the Washingtonian movement. 1842 John B. Gough took the pledge and began lecturing against drinking, becoming a major orator for the movement. 1842 Washington Society publicized that they had inspired 600,000 abstinence pledges. 1843 Washington Societies had mostly disappeared. 1845 Maine passed statewide prohibition; other states followed with what were called Maine laws. 1845 In Massachusetts, under the 1840 local option law, 100 towns had local prohibition laws. 1846 November 25: Carrie Nation (or Carry) born in Kentucky: future prohibition activist whose method was vandalism. 1850 Consumption of alcohol in the U.S. had been lowered to 2 gallons of alcohol per year per capita. 1851 Maine prohibited the sale or making of any alcoholic beverage. 1855 13 of the 40 states had prohibition laws. 1867 Carrie (or Carry) Amelia Moore married Dr. Charles Gloyd; he died in 1869 of the effects of alcoholism. Her second marriage was in 1874, to David A. Nation, a minister, and attorney. 1869 National Prohibition Party founded. 1872 National Prohibition Party nominated James Black (Pennsylvania) for President; he received 2,100 votes 1873 December 23: Womens Christian Temperance Union (WCTU) organized. 1874 Womens Christian Temperance Union (WCTU) officially founded at its Cleveland national convention. Annie Wittenmyer elected president and advocated focusing on the single issue of prohibition. 1876 Worlds Womens Christian Temperance Union founded. 1876 National Prohibition Party nominated Green Clay Smith (Kentucky) for President; he received 6,743 votes 1879 Frances Willard became president of the WCTU. She led the organization in being active in working for a living wage, the 8-hour day, womens suffrage, peace, and other issues. 1880 National Prohibition Party nominated Neal Dow (Maine) for President; he received 9,674 votes 1881 WCTU membership was 22,800. 1884 National Prohibition Party nominated John P. St. John (Kansas) for President; he received 147,520 votes. 1888 The Supreme Court struck down state prohibition laws if they forbid the sale of alcohol that was transported into the state in its original passage, on the basis of the federal power to regulate interstate commerce. Thus, hotels and clubs could sell an unopened bottle of liquor, even if the state banned alcohol sales. 1888 Frances Willard elected president of the Worlds WCTU. 1888 National Prohibition Party nominated Clinton B. Fisk (New Jersey) for President; he received 249,813 votes. 1889 Carry Nation and her family moved to Kansas, where she began a chapter of the WCTU and began working to enforce the liquor ban in that state. 1891 WCTU membership was 138,377. 1892 National Prohibition Party nominated John Bidwell (California) for President; he received 270,770 votes, the largest any of their candidates ever received. 1895 American Anti-Saloon League founded. (Some sources date this to 1893) 1896 National Prohibition Party nominated Joshua Levering (Maryland) for President; he received 125,072 votes. In a party fight, Charles Bentley of Nebraska was also nominated; he received 19,363 votes. 1898 February 17: Frances Willard died. Lillian M. N. Stevens succeeded her as president of the WCTU, serving until 1914. 1899 Kansas prohibition advocate, nearly six foot tall Carry Nation, began a 10-year campaign against illegal saloons in Kansas, destroying furniture and liquor containers with an ax while dressed as a Methodist deaconess. She was often jailed; lecture fees and ax sales paid her fines. 1900 National Prohibition Party nominated John G. Woolley (Illinois) for President; he received 209,004 votes. 1901 WCTU membership was 158,477. 1901 WCTU took a position against the playing of golf on Sundays. 1904 National Prohibition Party nominated Silas C. Swallow (Pennsylvania) for President; he received 258,596 votes. 1907 The state constitution of Oklahoma included prohibition. 1908 In Massachusetts, 249 towns and 18 cities banned alcohol. 1908 National Prohibition Party nominated Eugene W. Chapin (Illinois) for President; he received 252,821 votes. 1909 There were more saloons than schools, churches or libraries in the United States: one per 300 citizens. 1911 WCTU membership was 245,299. 1911 Carry Nation, prohibition activist who destroyed saloon property from 1900-1910, died. She was buried in Missouri, where the local WCTU erected a tombstone with the epitaph She hath done what she could. 1912 National Prohibition Party nominated Eugene W. Chapin (Illinois) for President; he received 207,972 votes. Woodrow Wilson won the election. 1912 Congress passed a law overturning the Supreme Courts 1888 ruling, permitting states to forbid all alcohol, even in containers that had been sold in interstate commerce. 1914 Anna Adams Gordon became the fourth president of the WCTU, serving until 1925. 1914 The Anti-Saloon League proposed a constitutional amendment to prohibit the sale of alcohol. 1916 Sidney J. Catts elected Florida Governor as a Prohibition Party candidate. 1916 National Prohibition Party nominated J. Frank Hanly (Indiana) for President; he received 221,030 votes. 1917 Wartime prohibition passed. Anti-German feelings transferred to being against beer. Prohibition advocates argued that the liquor industry was an unpatriotic use of resources, especially grain. 1917 Senate and House passed resolutions with the language of the 18th Amendment and sent it to the states for ratification. 1918 The following states ratified the 18th Amendment: Mississippi, Virginia, Kentucky, North Dakota, South Carolina, Maryland, Montana, Texas, Delaware, South Dakota, Massachusetts, Arizona, Georgia, Louisiana, Florida. Connecticut voted against ratification. 1919 January 2 - 16: the following states ratified the 18th Amendment: Michigan, Ohio, Oklahoma, Idaho, Maine, West Virginia, California, Tennessee, Washington, Arkansas, Illinois, Indiana, Kansas, Alabama, Colorado, Iowa, New Hampshire, Oregon, North Carolina, Utah, Nebraska, Missouri, Wyoming. 1919 January 16: 18th Amendment ratified, establishing prohibition as the law of the land. The ratification was certified on January 29. 1919 January 17 - February 25: although the requisite number of states had already ratified the 18th Amendment, the following states also ratified it: Minnesota, Wisconsin, New Mexico, Nevada, New York, Vermont, Pennsylvania. Rhode Island became the second (of two) states to vote against ratification. 1919 Congress passed the Volstead Act over President Woodrow Wilsons veto, establishing procedures and powers to enforce prohibition under the 18th Amendment. 1920 January: Prohibition Era began. 1920 National Prohibition Party nominated Aaron S. Watkins (Ohio) for President; he received 188,685 votes. 1920 August 26: the 19th Amendment, granting the vote to women, became law. (The Day the Suffrage Battle Was Won 1921 WCTU membership was 344,892. 1922 Although the 18th Amendment had already been ratified, New Jersey added its ratification vote on March 9, becoming the 48th of 48 states to take a position on the Amendment, and the 46th state to vote for ratification. 1924 National Prohibition Party nominated Herman P. Faris (Missouri) for President, and a woman, Marie C. Brehm (California), for Vice President; they received 54,833 votes. 1925 Ella Alexander Boole became president of the WCTU, serving until 1933. 1928 National Prohibition Party nominating William F. Varney (New York) for president, narrowly failing to endorse Herbert Hoover instead. Varney received 20,095 votes. Herbert Hoover ran on the party ticket in California and won 14,394 votes from that party line. 1931 Membership in the WCTU was at its peak, 372,355. 1932 National Prohibition Party nominated William D. Upshaw (Georgia) for President; he received 81,916 votes. 1933 Ida Belle Wise Smith became president of the WCTU, serving until 1944. 1933 21st Amendment passed, repealing the 18th Amendment and prohibition. 1933 December: 21st Amendment took effect, repealing the 18th Amendment and thus prohibition. 1936 National Prohibition Party nominated D. Leigh Colvin (New York) for President; he received 37,667 votes. 1940 National Prohibition Party nominated Roger W. Babson (Massachusetts) for President; he received 58,743 votes. 1941 WCTU membership had fallen to 216,843. 1944 Mamie White Colvin became president of the WCTU, serving until 1953. 1944 National Prohibition Party nominated Claude A. Watson (California) for President; he received 74,735 votes 1948 National Prohibition Party nominated Claude A. Watson (California) for President; he received 103,489 votes 1952 National Prohibition Party nominated Stuart Hamblen (California) for President; he received 73,413 votes. The party continued to run candidates in subsequent elections, never gaining as many as 50,000 votes again. 1953 Agnes Dubbs Hays became president of the WCTU, serving until 1959.

3 Things the Novelist Can Learn From the Copywriter

3 Things the Novelist Can Learn From the Copywriter 3 Things the Novelist Can Learn From the Copywriter 3 Things the Novelist Can Learn From the Copywriter By Guest Author As a copywriter, I have access to two of the greatest writing improvement tools in existence: practice and feedback. I spend 40 hours a week pumping out words that will be tweaked, replaced, moved, cut, checked, rechecked, and rejected or selected. Every red mark on my ad copy teaches me how to improve my fiction. Here are a few things Ive learned. 1. Clarity The number one rule is Get the Message Across. Don’t sacrifice clarity for cleverness, or even for grammar. If it doesn’t get your message across, it’s not as clever as you think it is; it’s certainly not correct. After all, grammar exists to preserve clarity. The second it fails to do so, throw it out the window. For instance, the â€Å"don’t end sentences with prepositions† rule often results in a mutilated catastrophe, which Winston Churchill so aptly illustrated when he said, â€Å"This is the kind of errant pedantry up with which I shall not put!† 2. Brevity As a novelist, I never worried about being concise. In fact, I strove to write as long a book as possible, thinking it would never be a real novel unless it was good and thick. I pushed until I crossed 100,000 words. But as a copywriter, I’m constantly trimming words to fit the 30-second radio spot, the half-page ad, the 25-character Adwords headline. This was a nuisance at first, but then I realized something: shortening my writing made every word count – and thus made every word hit harder. The best way to learn this rule is to force yourself; take the first chapter of your book and cut 100 words. Or 500. Start by doing a word search for â€Å"that† and â€Å"very† – you’ll find you can cut most of those. (â€Å"Omit unnecessary words† also happens to be Strunk White’s Rule #17.) 3. Brainstorming One of the ways I half-jokingly describe my job is â€Å"I sit around and think stuff up.† It’s another truth I never fully grasped until I became a copywriter: take time just to think. You can’t always expect great ideas or solutions to come to you out of the blue. You have to sit down at a blank page or Word document and focus; not on writing, but on coming up with ideas. Maybe you’re outlining plot, or naming the book, or developing a character. Whatever it is, a brainstorming session can work wonders. Write down every idea that you have, even if it sounds dumb. If you have a major problem or plot hole, find someone else to brainstorm with – your critique partner works well for this. As you work together, your creative power will grow exponentially. About the Author: Stephanie Orges is a writer at the Balcom Agency in Fort Worth, where she drafts radio, print and web copy for a variety of clients including Justin Boots, Southwest Bank and the Neeley School of Business at TCU. On her blog, BeKindRewrite, she offers writing advice and explores the philosophy of writing. She is currently working on her first novel. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SList of Greek Words in the English LanguagePhrasal Verbs and Phrasal Nouns

Working with and leading people Assignment Example | Topics and Well Written Essays - 2000 words

Working with and leading people - Assignment Example Without which, an organization may not be operated in a successful way in the market. This is because, in order to manage the human resource of an organization, a leader or a manager plays a very vital role. He motivates the employees towards the roles and responsibilities of the organization for amplification of its product portfolio in market. Task 3 A P10-Overview Leadership is described as the procedure with the help of which an individual might influence other members within a group. It is done, to attain the goals and objectives of an organization or a specific group. However, the leader tries to make intimate relationship by making interpersonal communication with the other members so as to evaluate their inner ideas and views. This might help the leader to act accordingly so that, both the needs and desires of the employees as well as the organization might get fulfilled. By applying the leadership skills and knowledge, the leader tries to motivate the employees towards their duties and responsibilities. Only then, it might prove effective for the leader for the organization to achieve its goals and objectives in long run. Discussion Leader is a very respectful position within a group. One, who may manage and organize all the functions of a group, is depicted as a leader of that association. Once, while working in the organization of Colgate-Palmolive, I attained the opportunity to lead a group of members. Such a decision is taken by the management of the organization of Colgate-Palmolive to make a presentation on the importance of leadership and the essential skills and talents required by a leader. After hearing the decision, it was in a dilemma, whether I might be able to motivate the members of the group to attain the target or not. However, very soon, I sort out my dilemma by thinking about my interpersonal relationship with all other members. It was my most important strength to maintain a group or motivate the group members. With the help of my i nterpersonal communication skill, I easily motivated all other members towards the objective of making the presentation successful among other teams. Other than this, I also influenced the members by presenting the idea of â€Å"Reward or incentives†, on attainment of targets (of making an effective presentation). This idea, proved extremely effective for the team mates and they became quite confident and dedicated towards their duties and responsibilities of the organization of Colgate-Palmolive. This helped them to attain their goals resulting in fulfillment of my objective as well. Side by side, it also helped me in reducing the rate of conflicts among my team mates thereby amplifying their interpersonal relationships. As a result, the desire to help one another might also get enhanced that proved extremely effective for both employees and Colgate-Palmolive as well. Moreover, at that time, I also helped my team mates with varied types of ideas and details so as to make the presentation effective and informative. So, such an activity would remain always fresh in my minds. P11- Effectiveness of the team in attaining the goals A team comprises of a group of individual, who work in a coordinated way for the achievement of a common objective or goal. In order to fulfill an objective, it is extremely essential for the members to perform the duties in a harmonized and careful way. However, in order to make the objective successful, it needs to be designed in a SMART manner. This means that the objectives are specific, measurable, achievable, and relevant and time specific. So that, all the

A report on the care programme approach (CPA) within NHS Essay

A report on the care programme approach (CPA) within NHS - Essay Example The scope of this report is to appraise relevant Government initiatives in taking healthcare policies forward, with particular reference to the CPA to serve as a basis for improved service planning for the future. The Government in 1999, brought out a document named â€Å"Effective co-ordination in Mental Health Services: A policy booklet modernising the Care Programme Approach.† One of the observations made this is that â€Å"Mental illness places demands on services that no one discipline or agency can meet alone.† (2) This led to recognition of the need for a system to effectively co-ordinate health, social care and related services â€Å"to work in harmony to the benefit of the service user.† (2 ibid) A major milestone that accelerated the pace of integrated health care service delivery was the issue of a White paper named â€Å"Our health, our care, our say: a new direction for community services,† (3) in January 2006. This White paper sets the baseline for healthcare services in the country for the future. This report aims to bring out an appraisal on the implementation of strategies, objectives and goals relating to healthcare underpinned in various Government initiatives to make the CPA for mental health services more result oriented. This aim is accomplished through a critical study of documents released by the Government from time to time, on implementation of the policies and programmes and on monitoring these and accomplishments reported. The findings include understanding of the policies initiated in 1991 through significant reforms brought out on the CPA since 1999, taking forward the initial policies, formulation of National standards on mental health and various other reforms that influenced the healthcare Sector as a whole. Documents researched particularly include reviews of the progress and effectiveness of the policies programmes and initiatives and improvements accomplished. People of working age have a mental health